Which of the following is a primary goal of a market penetration strategy?

A primary goal of a market penetration strategy is to increase market share. This strategy focuses on increasing the sales of existing products within existing markets, often through competitive pricing, promotional activities, and enhancing distribution channels. Businesses implementing this approach aim to attract customers from competitors and increase the overall market presence of their current offerings.

By concentrating on the existing market and leveraging current products, a company can gain a larger percentage of consumers' purchasing decisions, thereby establishing a stronger foothold in the market. Increasing market share not only contributes to higher sales volumes but can lead to enhanced brand recognition and economies of scale, ultimately improving profitability.

While enhancing product features, increasing customer loyalty, and reducing operational risks are important aspects of overall business strategy, they do not directly align with the core intent of a market penetration strategy, which prioritizes the maximization of existing product sales in the current market.